The Fire Station Cannabis Co:
2021-2023
The Fire Station (TFS) operates as a chain of retail cannabis stores within the Upper Peninsula of Michigan.
From October 2021-April 2022, I worked remotely as a Marketing Assistant for TFS. During this time, I focused on enhancing TFS's brand guidelines, creating and formatting various documents for both print and digital use, and collaborating with the marketing manager, internal teams, and partners to further develop TFS's marketing strategy.
From April 2022-April 2023, I transitioned to the role of remote Junior Brand Designer. I was responsible for designing weekly sales and promotions for eight retail locations, both in print and digital formats. I created on-brand content for various marketing materials such as OOH advertisements, custom merchandise, emails, social media and marketing campaigns. I lead the direction of brand photoshoots with freelance photographers and managed the digital resource library. I developed and designed consistent templates in Canva that aligned with TFS's brand guidelines for marketing team use. I also wrote copy and designed the bi-annual print and digital catalog with the marketing director.