Branding for a Finnish American Flower Shop in Hancock, Michigan.

Senior Case Study. Brand Identity. 2019

Kukkakauppa is a Finnish-American flower shop in Hancock, Michigan that celebrates the Finnish-American heritage of the region by creating a unique floral experience. Kukkakuppa is more than just a place to buy beautiful blooms – it's a celebration of culture, craftsmanship, and the beauty of nature.

The full Brand Identity suite is inspired by the similarities between Michigan’s Keweenaw Peninsula (Kuparisaari) and Finland while celebrating Scandinavian design's restrained color palettes, simplicity, minimalism, and functionality across brand touch points.

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